BlueGPS publishes RTLS pricing starting below 1 euro per square meter

BlueGPS has released public pricing for its real-time location system, giving companies a clearer way to budget for asset tracking and room-level visibility before entering a sales process. The move includes software-only pricing, deployment examples and per-square-meter rates that vary by accuracy, infrastructure and scale.

Why it matters: - BlueGPS is trying to make RTLS easier to budget and compare against the operational cost of asset loss, search time, downtime and process delays. - Public pricing lowers a major barrier for operations teams that need a business case before approving location technology projects. - The pricing covers new deployments and software upgrades for facilities that already have compatible hardware.

What happened: - BlueGPS published RTLS pricing for three deployment types: precise RTLS, Mesh RTLS and software-only location services. - The company framed the move as a way to give buyers a clear starting point before site assessments and engineering work. - The pricing page is available at further pricing information.

The details: - Precise RTLS starts at 9€ per square meter in year one, including hardware, cabling, installation and software. - Annual software, support and maintenance for Precise RTLS start at 1€ per square meter from year two. - Precise RTLS uses Bluetooth Angle of Arrival and provides about one-meter accuracy with positions updated every second. - Mesh RTLS starts at 1.50€ per square meter in year one, including hardware, installation and software. - Annual software, support and maintenance for Mesh RTLS start at 0.80€ per square meter. - Mesh RTLS uses cable-free, battery-powered anchors for room-level or zone-level visibility. - BlueGPS software-only pricing starts at 0.50€ per square meter per year for sites that already have compatible localization hardware, plus a one-time integration cost. - BlueGPS said the platform can connect with Bluetooth, Quuppa, Wirepas, Ultra-Wideband, GPS and compatible Cisco or Aruba infrastructure. - The software package includes dashboards, location history, heatmaps, movement analysis, workflows, alerts, web and mobile interfaces, and API access. - Rates vary by application, facility layout, required accuracy, coverage area and deployment scale. - Lower per-square-meter rates are available for larger sites. - Active asset tags are sold separately and cost about 3€ to 25€ each, depending on model, quantity, environment, update rate and battery life.

Between the lines: - BlueGPS is positioning RTLS as a modular purchase, so customers can choose between precision, basic coverage and software modernization instead of buying a full-stack system. - The pricing model also reflects a shift toward reusing existing infrastructure, which can reduce the upfront cost of adoption. - Mariotti said clear pricing helps companies decide where RTLS solves a real operational problem and where the expected return supports the investment.

What's next: - BlueGPS plans to use the published rates to help customers estimate facility-level costs before a detailed site design. - The company then evaluates the building, accuracy requirements, update frequency, existing infrastructure and asset count to produce a final deployment plan. - BlueGPS has also started publishing example deployments to show how pricing translates into operational use cases. - One example covers a 3,000-square-meter aircraft maintenance bay in a hangar with 15-meter ceilings. - That deployment uses 20 positioning antennas to track up to 1,000 assets with second-by-second updates. - BlueGPS said the setup cost 48,000€ per aircraft bay, with annual software, support and maintenance from year two at 9,000€. - The system is intended to help maintenance teams track tools and other assets across the hangar and support tool-control and foreign object debris procedures.

The bottom line: - BlueGPS is betting that transparent RTLS pricing will shorten sales cycles and widen adoption by making location tech easier to evaluate before a site visit.